{"id":3404,"date":"2019-06-25T12:53:25","date_gmt":"2019-06-25T12:53:25","guid":{"rendered":"https:\/\/www.iannas.it\/?page_id=3404"},"modified":"2019-06-25T13:33:22","modified_gmt":"2019-06-25T13:33:22","slug":"web-e-social-media-marketing","status":"publish","type":"page","link":"https:\/\/www.iannas.it\/web-e-social-media-marketing\/","title":{"rendered":"Web e Social Media Marketing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.29;\">CORSO WEB E SOCIAL MEDIA MARKETING<\/h1><\/div><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-bottom-shadow-color:rgba(0,0,0,0.4);--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-1 fusion-image-frame-bottomshadow element-bottomshadow image-frame-shadow-1\"><span class=\" fusion-imageframe imageframe-bottomshadow imageframe-1 element-bottomshadow hover-type-zoomin\"><img decoding=\"async\" width=\"2560\" height=\"640\" alt=\"Web e Social Media Marketing\" title=\"Web e Social Media Marketing\" src=\"https:\/\/www.iannas.it\/wp-content\/uploads\/2019\/06\/backpack-bench-building-842912-e1561466006825.jpg\" class=\"img-responsive wp-image-3405\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:50px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p>Come si gestisce la presenza di un brand sui social media? Come si elabora una strategia di marketing e comunicazione vincente per l&#8217;azienda? Le risposte a queste e tante altre domande sono all&#8217;interno del nostro percorso formativo dedicato a tutti coloro che vogliono acquisire o migliorare le proprie competenze per <strong>lavorare come Social Media Manager<\/strong> o che devono gestire un prodotto, servizio o azienda sulle piattaforme social.<\/p>\n<p><b>Il marketing digitale <\/b>si differenzia da ogni altro tipo di attivit\u00e0 di promozione in quanto permette alle aziende e ai clienti di interagire e commentare: un sistema che permette di ottenere <i>feedback<\/i> e gestire l&#8217;assistenza clienti. Questo aspetto rappresenta una novit\u00e0 rispetto al marketing tradizionale che relega spesso il consumatore a mero spettatore che &#8220;guarda&#8221; l\u2019attivit\u00e0 promozionale offerta dall\u2019azienda.<\/p>\n<p><b>Il social media marketing si \u00e8 evoluto come massima espressione dell&#8217;inbound marketing<\/b> e le piattaforme Social pi\u00f9 diffuse (Facebook, Twitter, Linkedin e Instagram) offrono all&#8217;azienda statistiche precise sui gusti dell&#8217;utenza, per cui sar\u00e0 molto facile far apparire la pubblicit\u00e0 (pay per click) di un prodotto solo al target realmente interessato: massima resa in tempi brevi.<\/p>\n<p>Il percorso \u00e8 rivolto a professionisti, studenti, curiosi, freelance o neolaureati che intendono investire le proprie energie in un <strong>mondo lavorativo<\/strong> in continua evoluzione.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>Di seguito i temi base trattati durante il corso:<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><ul>\n<li>Caratteristiche dei social network e relative differenze<\/li>\n<li>Conten strategy<\/li>\n<li>Relazione tra Social Media e Inbound Marketing<\/li>\n<li>Creazione di un piano editoriale<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><ul>\n<li>Gestione della online reputation<\/li>\n<li>Creazione e cura dei contenuti<\/li>\n<li>Social Commerce<\/li>\n<li>Marketing sociale<\/li>\n<li>Realt\u00e0 aumentata e digital signage<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ececec;border-color:#ececec;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-font-size:25px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;--minFontSize:25;line-height:1.29;\">WEB E SOCIAL MEDIA MARKETING<\/h1><\/div><ul style=\"--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;--awb-circlecolor:#4b5d78;--awb-circle-yes-font-size:16.72px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-chalkboard-teacher fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>16 ore di insegnamento teorico<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-scroll fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Rilascio dell&#8217;attestato<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-calendar-alt far\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Corso in fase di <em>calendarizzazione<\/em><\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-hand-holding-usd fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u20ac 200,00 + IVA<\/b><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><p><em>Tutti i corsi si svolgono all&#8217;interno delle nostre aule formative, strutturate ed attrezzate per il coinvolgimento diretto dei nostri corsisti. Tramite il confronto, il dialogo e le dimostrazioni pratiche, creiamo un sistema interattivo grazie al quale i nostri allievi si confrontano per raccontare, analizzare e valutare le proprie esperienze ed arricchire le proprie conoscenze con la guida dei nostri docenti.<\/em><br \/>\n<em>A tutti i partecipanti sar\u00e0 consegnata una cartellina contenente il materiale didattico, una penna e fogli bianchi per i propri appunti.<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ececec;border-color:#ececec;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right fusion-animated\" tabindex=\"0\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#ffffff;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"http:\/\/www.iannas.it\/wp-content\/uploads\/2018\/12\/IANNAS-Logo-trasparente-solo-IANNAS.png\" width=\"150\" height=\"150\" alt=\"\" \/><\/div><h2 class=\"flip-box-heading without-text\">Contatti<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-background-color-back:#ffffff;\"><div class=\"flip-box-back-inner\">\n<h2><a href=\"tel:390704613640\">(+39) 070 4613640<\/a><br \/>\n<a href=\"mailto:info@iannas.it\">info@iannas.it<\/a><\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clearfix\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\" data-animationType=\"slideInRight\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar map_fusion_map_662a6cc051733;\n\t\t\t\t\t\tvar markers = [];\n\t\t\t\t\t\tvar counter = 0;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tvar fusionMapNonce = '4aa82693c9';\n\t\t\t\t\t\t\t\t\t\t\t\tfunction fusion_run_map_fusion_map_662a6cc051733() {\n\t\t\t\t\t\t\tjQuery('#fusion_map_662a6cc051733').fusion_maps({\n\t\t\t\t\t\t\t\taddresses: [{\"address\":\" 39.2392411,9.192236800000046\",\"infobox_content\":\"IANNAS<br \\\/>\\nPiazza IV Novembre 36<br \\\/>\\n09045 Quartu Sant'Elena CA<br \\\/>\\nItalia\",\"coordinates\":true,\"latitude\":\" 39.2392411\",\"longitude\":\"9.192236800000046\",\"cache\":true,\"geocoded_address\":\"36, Piazza IV Novembre, 09045 Quartu Sant'Elena CA, Italia\"}],\n\t\t\t\t\t\t\t\tanimations: false,\n\t\t\t\t\t\t\t\tinfobox_background_color: '',\n\t\t\t\t\t\t\t\tinfobox_styling: 'default',\n\t\t\t\t\t\t\t\tinfobox_text_color: '',\n\t\t\t\t\t\t\t\tmap_style: 'custom',\n\t\t\t\t\t\t\t\tmap_type: 'roadmap',\n\t\t\t\t\t\t\t\tmarker_icon: '',\n\t\t\t\t\t\t\t\toverlay_color: '',\n\t\t\t\t\t\t\t\toverlay_color_hsl: {\"hue\":0,\"sat\":0,\"lum\":100},\n\t\t\t\t\t\t\t\tpan_control: true,\n\t\t\t\t\t\t\t\tshow_address: true,\n\t\t\t\t\t\t\t\tscale_control: true,\n\t\t\t\t\t\t\t\tscrollwheel: true,\n\t\t\t\t\t\t\t\tzoom: 14,\n\t\t\t\t\t\t\t\tzoom_control: true,\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tgoogle.maps.event.addDomListener(window, 'load', fusion_run_map_fusion_map_662a6cc051733);\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"shortcode-map fusion-google-map fusion-maps-js-type\" id=\"fusion_map_662a6cc051733\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web e Social Media Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iannas.it\/web-e-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web e Social Media Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iannas.it\/web-e-social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" 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